New small business owners are told to do whatever it takes to get the word out about their business. But you need to strategize to market effectively. So many new small business owners blindly spend their money in hopes that their efforts will take their business to the next level.
When you spend money on things like marketing and partnerships, pay special attention to what your efforts earn you back. Test one thing at a time and keep a close eye on your money. ROI is key. This is a good article to read to start marketing with a purpose.