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What’s a well-known piece of business advice some first-time founders might misinterpret or struggle to implement properly? 

New small business owners are told to do whatever it takes to get the word out about their business. But you need to strategize to market effectively. So many new small business owners blindly spend their money in hopes that their efforts will take their business to the next level.

When you spend money on things like marketing and partnerships, pay special attention to what your efforts earn you back. Test one thing at a time and keep a close eye on your money. ROI is key. This is a good article to read to start marketing with a purpose.

Been There, Done That…Now SCORE Volunteers Want to Help You

Studies show that small business owners who receive three or more hours of mentoring report higher revenues and increased growth.  Is that what’s happening in your small business?

If not, maybe it’s time to get some advice from people who have “been there and done that.”

SCORE offers the largest network of volunteer business mentors providing free answers to your business questions. …

Say “Hi” – Because the Little Things Count

It really is true that it's the little things that count…like walking into a store or restaurant and being fondly greeted.

That little thing becomes even more important if you are a small business owner because you want customers to return.  Returning customers are likely your bread and butter and should be valued as such.  Besides, it is well known that …

7 Reasons Desperation Hiring is a Bad Idea

I have the honor of working with dozens of Colorado’s most creative entrepreneurs and smartest business leaders every day.  One of the hardest things to tackle when you are a small, fast growing company is hiring.  I’m not talking about the mechanics of employment, but rather the timing of each new person so that you maintain the customer services levels …

How to start an online store

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