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5 Crucial Things Every Brand Needs for Success

Having a great product or service isn’t enough to succeed. You have to build a strong brand if you want to be prosperous. It takes time and hard work to have an effective, consistent message. However, here are a few common elements needed to build a brand and be successful.

  1. Audience knowledge

Regardless of the size of your business, it’s important …

How to Find Your ‘Why’ and Commit Before You Quit

We’ve all felt stuck, needed a change, and maybe even probed for a new source of energy without any avail? If this strikes a chord, it’s time to commit to a new direction.

The challenge is that commitment isn’t something you wake up with; it’s something you choose. It seems that before we commit to something, we tend to justify why …

Three Out-of-the-Box Ideas to Revolutionize Communications in Your Company

If you read popular business blogs, books and magazines, you have discovered some useful ideas for improving communications in your company. But have you also noticed that most of those ideas, good though they are, can only improve communications a few ticks at a time? Have you also noticed that most of the experts whose ideas you encounter tend to …

For a person that has a computer, an Internet connection, and a strong desire to start their own business, what are some prime opportunities to explore in 2017?

We have insanely powerful new technologies with AI and Machine Learning, and huge sums of data being collected that we can leverage to our advantage. In the 1990s, we needed to write millions of lines of code for software to accomplish simple things like booking dental appointments.