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So How Much Should I Be Spending on Pay Per Click Advertising?

Alexander Kesler

Pay per click advertising, or PPC, is a pricing method of paid advertising, best known for using search engines to distribute ads alongside “organic” search results. Businesses pay a specified amount for each click that an ad receives, instead of paying per “impression”. Search Engine Optimization, or SEO, on the other hand, is the process of naturally raising your ranking on the results page using a combination of organic factors, some of which are links and content.

Getting out of your bubble: Why it’s important to learn from those outside your industry

Jenny Vance

It’s natural to want to be around people who share the same interests and backgrounds as yourself. As kids, we often become best friends with someone who lives in our neighborhood, or someone we meet playing sports or learning to dance.