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“Shoestring Marketing” Really Isn’t So Bad After All
When I started my marketing firm back in 2004, I had no budget for advertising or promotion whatsoever. In fact, I had to wait six months just to have business cards. And while it's not an ideal situation for any business, it does provide an interesting perspective on how to approach and maintain a marketing plan. There's a certain mindset that a "shoestring marketer" has that can be of tremendous benefit long after the budget has presented itself.