Tips for Holiday Marketing
They say it’s the most wonderful time of the year – twinkling lights are everywhere, people are a little kinder, and an overwhelming feeling of childlike giddiness and joy begins to set in. If you’re a business owner though, the holidays can be more stressful than fun. During this time of year, people spend more on gifts for themselves and others. This is a great thing, but if you’re not prepared for it, you’ll also be dealing with a lot of angry customers. (What happened to that holiday cheer?) Fortunately, there are several things you can do to avoid and prepare for that. Remember, it’s always better to be proactive than reactive.
- Keep loyal customers loyal. The last thing you want to do is brush aside your usual clients to accommodate holiday shoppers. Should seasonal shoppers be accommodated? Absolutely – just never at the expense of your usuals. Thank your regular clients by offering something just for them. Send personalized cards or thank them for their support online. After the hustle and bustle of the holiday season, they’ll appreciate that you took the time to show your appreciation for them.
- Offer gift cards. It’s so easy to lose track of time during the holiday season. Before most people know it, it’s the week before Christmas and of the 25 people on their list, they’ve gotten gifts for two. Offering gift cards makes you a far more attractive option than someone who doesn’t. Purchasing a gift card takes less time and takes a lot of stress out of gift shopping for your clients – remember you don’t have to sell merchandise to take advantage of this tactic. Gift cards for services work just as well.
- Remind customers how close Christmas is. Twenty days away, fifteen days, seven, two – instilling a sense of urgency will encourage people to get their holiday shopping out of the way fast. Post a countdown on your website and social media, and tell them what great things you have available that are perfect to give as gifts.
- Remember the reason. Think of a time a big corporation actually moved you and earned your respect. Chances are it was a time when they let the world see their humanity. Don’t forget all of the people in need. Team up with a charity, donate to a shelter, host a toy drive – do something to give back to the community. Not only will you be earning the respect of those in your community, but you’ll also genuinely be doing something good. Isn’t that the whole point of the holidays any way?
By making the holidays better for those around you (the community, clients, etc.) you’re ultimately making it better for you. There are many ways you can take advantage of the holiday season for your business. If you start with these this year, you’ll be off to a great start. Happy holidays!
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About Thomas Jeneby
Thomas T Jeneby, M.D. is a board-certified plastic and cosmetic surgeon who operates in San Antonio, TX. He is one of the most reputed San Antonio plastic surgeons and has handled several intricate San Antonio plastic surgery cases. Dr. Jeneby grew up in Alexandria and McLean, VA, wherein he attended the T.C Williams High School.…