Spring into PR
I have to say…I love PR! I love watching businesses grow because of the awareness they generate by putting forth messaging to their audiences. These businesses really get to understand their client base, and vice versa.
When you really have a genuine relationship with your clients, employees, and community the fun begins!
So, if you’ve been thinking about incorporating Public Relations into your plan we’ve come up with a few reasons why spring is the perfect time.
3 Quick PR Tips:
1. New season. This is a great opportunity to explore messaging related to spring. Do you have a new menu item, product line, promotion, or technology? It’s the perfect time to encourage people to take action.
2. Easy to track. Since you are starting a new action related to spring you can easily track the return on investment. You will know if you receive more inquiries, customers or sales because of the spring messaging.
3. Spring is the beginning season of new life. Take this key piece of seasonal influence into your business and watch how these efforts flourish throughout the year.
Public relations campaigns are fun, rewarding, involve employees, the community and customers, and typically have a solid return on investment that lasts beyond typical periods related to strict marketing.
Try thinking of ways to put together a spring PR plan and watch your business grow.
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About Jennifer Vickery
Jennifer’s background is in national public relations campaigns where she oversees every aspect of PR strategy utilizing her 10+ years of senior experience. She’s worked for various national public relations clientele through every facet of PR. She has experience with writing a regular column for a newspaper, producing a health television segment, serving as a…