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3 Quick PR Tips – Getting Your Business Ahead of 2014

Just yesterday our intern, Bryan, said to us "I can't believe it's already the end of October. I just started getting used to saying the year 2013".  On the same day, we received a reminder to order our holiday cards. So just like that, it's already nearing the end of the year and time to prepare for 2014.

3 Quick PR …

You Need a Public Relations Firm

When you are a smaller sized business, it is hard to justify bringing in a dedicated full-time employee to handle Public Relations (PR). Another challenge associated with PR is that it is often times hard to measure its effectiveness. You might see articles and company or customer mentions, but is that really translating into sales?


In this article, we’ll look at …

How to Write a Media Advisory for an Event


Writing a media advisory for an event means creating a document that will be used to invite reporters to cover the function that you are hosting. This can be anything from a press conference to a forum or anything in between. The goal of a media advisory is to be succinct, …

Using Public Relations to Build Brand Credibility

For the majority of new businesses and professionals, one of the key assets they lack is credibility and authority in the marketplace. Most new businesses are (at best) a very small blip on the giant radar that is our world. As an entrepreneur, you are faced with the challenge of not only getting your brand out there in …

Turn Crisis into Opportunity with Superior Customer Experience

Carnival Cruise Lines suffered yet another incident on March 14, shining a spotlight on the importance of customer experience once again. After reading about more than 4,000 people getting stranded on a cruise ship in less-than-ideal living conditions for the second time in a matter of weeks, I wondered what small businesses would do in a crisis situation. …

How to stay ahead in business: make your calendar your new marketing assistant

Want to ensure you do all the things needed for marketing and communicating your business' progress? Put it on your calendar - Today!

There are many things that you can turn into repeating events, such as social media posts, email campaigns, blogging, networking and even reminders to pick up the phone and call one person a day.

So why not …

How to Stand-out from the Crowd when Crowdfunding

The Jumpstart Our Business Startups Act (aka- the Crowdfunding bill) is officially the law of the land, meaning startups looking for funding have new ways to raise capital.

The Crowdfunding bill will allow companies to raise small equity investments from individual investors, allowing even non-accredited investors the ability to legally invest in companies that were once only available to accredited investors.

The …

Powering Up Your LinkedIn Profile

LinkedIn is an incredible tool to gaining publicity as it is more of a niche social network specifically revolved around business. This means it has the potential to enhance your business in the most effective way. It is the foremost choice when connecting with colleagues for B2B, partnerships and overall professional based relationships. The more you use LinkedIn, the more …