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3 Lessons We Can Learn from Brian Williams’s Fall from Grace. Retrospect Tells Us if We Were Right or Wrong.

I always liked Brian Williams. I mean I didn’t dislike him as a talking head on the nightly news.

Something about his crooked face made him believable. He, like all of us, was not perfect. Yet he was successful.

People claim NBC News had a difficult decision to make as to what to do with their less than honest anchor.  I don’t …

Hey, Small Businesses: Here’s How you Get Your DUNS Number

A DUNS number (Data Universal Number System) is a unique identifier issued by Dun & Bradstreet (D&B) to business entities. The nine-digit DUNS number is universally unique, making it an effective way to identify and prove the authenticity of a given business. The DUNS system has become so well known and widespread that the United States government, the European Commission …

The Five Hottest PR Trends For 2015

The new year is here. Looking for a leg up on your competitors? Here are five marketing trends that will help you better connect with your targeted audience, confirm or change perceptions with stakeholders and clients, and convert more prospects into customers.

1. Focus on visual storytelling.
The growth and use of mobile devices is requiring marketers to become more creative and more …

What’s your “Shtick” and How Do Customers Know?

As a small business owner you may think there are certain things your business does well.  You know – what’s your “shtick” – in other words, what do you want to be known for?

 

This month’s small business tip is about “integrated marketing” –how to build your brand with a consistent message across all of the marketing channels you use.  If …

7 Rules for Social Networking Success

Building strong relationships is the cornerstone of professional success regardless of your chosen field. Social networks are important channels to foster professional and personal connections with expanded reach. Although personal networking best practices have evolved over hundreds of years, the rules for social networking are just now emerging. As well, online networks open doors for those who are not ‘practiced’ …

PR Test: CVS makes the grade for kicking-tobacco and Apple iCloud gets a C-

The CVS pharmacy chain took a leap of faith by saying 'no' to selling tobacco products in all of their 7,700 stores nationwide. "This move positioned CVS as a pharmacy store that actually cares about health more than profit." says Jennifer Vickery, CEO of National Strategies Public Relations.

To now complete their shift to showcase their dedication to being a health …

Build Your Own Personal Brand

Many professionals don’t think that investing in their own personal brand is important. Providing a high-quality product service should be all the matters. However, people want to work with those that they know, like, and trust. It is important to align your image with the values that are important to you and your target customer and then communicate them through …

PR Test: Why American Airlines Has it Wrong and Nestle Shows its Sweet Side for Animals

American Airlines just announced its new policy that they will be charging airline passengers between the ages of 5 to 14 flying alone a $150 surcharge – both ways. This policy starts Sept. 3 and is designed to “ensure the safest possible travel for youths” according to the airline.

“From my PR perspective, this is a sure-fire way to upset parents …

How to get the most from your PR / Marketing firm

So you have a PR / Marketing firm and you want them to provide the most results for your investment. Good firms will also want this too! That’s why we’ve uncovered how you can help them achieve the most lucrative results for your business.

1. Create a PR / Marketing time slot - keep up with what your firm is working …

How to Manage Your Online Reputation

Word of mouth has always been one of the most powerful marketing tools for businesses. A praise-filled testimonial can generate referrals and drive sales. But the other side of the coin is that a negative review can severely hurt your business. With the internet, word of mouth has become even more impactful. Instead of a dissatisfied customer telling a few …