PR Test: CVS makes the grade for kicking-tobacco and Apple iCloud gets a C-
The CVS pharmacy chain took a leap of faith by saying ‘no’ to selling tobacco products in all of their 7,700 stores nationwide. “This move positioned CVS as a pharmacy store that actually cares about health more than profit.” says Jennifer Vickery, CEO of National Strategies Public Relations.
To now complete their shift to showcase their dedication to being a health brand, CVS is changing its name from CVS Pharmacy to CVS Health.
The Wall Street Journal reported that, ‘by giving up tobacco, CVS would forgo about $2 billion in annual sales’, and clearly CVS believes it can make up that difference over time by providing additional health services such as basic health care needs, vaccinations, walk-in clinics, and more.
The Wall Street Journal report noted that CVS’s primary competitors in the pharmacy and clinic spaces, Walmart (NYSE: WMT) and Walgreen Co. (NYSE: WAG), currently have no plans to stop selling tobacco products, themselves.
“Way to go CVS,” continues Vickery. “I think more companies should learn from this move. Tobacco is killing people. A company that is truly invested in health should take a stand and stop selling this product. I actually encourage our nation to do more business with CVS and move prescriptions over to their pharmacy as a way to show an economic ‘thank you’.”
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About Jennifer Vickery
Jennifer’s background is in national public relations campaigns where she oversees every aspect of PR strategy utilizing her 10+ years of senior experience. She’s worked for various national public relations clientele through every facet of PR. She has experience with writing a regular column for a newspaper, producing a health television segment, serving as a…