Written by Featured Contributor Joy Schoffler
LinkedIn is an incredible tool to gaining publicity as it is more of a niche social network specifically revolved around business. This means it has the potential to enhance your business in the most effective way. It is the foremost choice when connecting with colleagues for B2B, partnerships and overall professional based relationships. The more you use LinkedIn, the more you are introduced to new industry leaders interested in similar business ventures. With this, you can see the tremendous growth your company can experience with this tool. The power of gaining the most benefits from this social platform lie in the way you set up your profile and your activity utilizing LinkedIn’s groups feature.
Powering up Your Profile
When setting up LinkedIn, fill out your profile in its full entirety including as much detail as possible. Strive for 100% profile completeness. You can measure this with the percentage bar positioned on the top, right side of your profile. Your profile is the perfect area to showcase credibility with experience and accomplishments, as well as, business affiliations. To power up your profile, begin by gathering a list of keywords that best describe your business and industry. These should be specific and well thought out. Use your keywords throughout your profile so that the LinkedIn search function can easily find you. The search is similar to Google on the basis that keywords can really help get you noticed. With this take notice that LinkedIn works top down. The higher your keywords, the easier you are found.
Here are the top 5 places on your LinkedIn profile to add your keywords