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Tips on Selecting a Domain Name for Your Business

Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a global marketing strategy consulting firm whose clients range from early stage start-up to Fortune 500 companies including Colgate, Virgin and The New York Times Company. She was formerly VP Marketing at Zipcar and VP Marketing at Inc.com before the company was sold to Bertelsmann. Prior to that she …

Tools for Getting More Leads from Your Web Site

Most business owners today understand the importance of getting traffic to their Web site.It is not enough, though, to get people to simply show up. More important is what they do when they get there. It doesn't matter if your Web site gets a million visitors a day if they don't hire you!

That's where conversion rate optimization comes in. Your …

“Shoestring Marketing” Really Isn’t So Bad After All

When I started my marketing firm back in 2004, I had no budget for advertising or promotion whatsoever. In fact, I had to wait six months just to have business cards. And while it's not an ideal situation for any business, it does provide an interesting perspective on how to approach and maintain a marketing plan. There's a certain mindset …

4 Reasons Your Business Should Embrace Automated Marketing

The Internet and social media have revolutionized the way we create and market products and services. Yet, even with dozens of tools at our fingertips, many companies assume it’s too complicated or too technical for them to automate their marketing.

There’s so much to gain from using smart online marketing tools — even if your company isn’t technical. Marketing software allows …

Web Analytics – The Report Every Marketing Executive Should Look At

One of the greatest benefits of digital marketing is the high level of insight that these tactics afford to marketers – and to marketing executives. Powerful, free programs such as Google Analytics allow executives to peer into every aspect of their online strategy, and make adjustments as needed. When it comes to website performance analytics, there is almost too much …

What Would Jony Ive Do? Things To Keep in Mind When Designing a Product

If you have never heard of Jony Ive, you likely have been living under a rock for the past several years. As Senior Vice President of Design at Apple, Ives has been responsible for the design of some of Apple’s most successful products including the iPhone, iPad, iPod, MacBook Air and the MacBook Pro. Many credit Ive with completely changing …

6 Ways to Create Website Content to Target Your Customers

You can’t look at a business magazine or website today without reading about how companies should use social media or content marketing to grow their business. While small businesses and entrepreneurs are always looking for ways to attract new customers, it can seem like only big businesses have the staff and resources to fully drive results.

However, there are plenty of …

Telling Your Story

Have you ever wondered why Kindergarten teachers captivate through stories while your eyes glaze over at a college professor’s reciting of facts and figures? Or why you easily remember your child’s birthday but can’t remember the years of the First World War or the date you started your last job?

The answer is simple: one set has a personal, emotional narrative …

A 2014 Marketing Must: Mobile Strategy

Mobile is playing a big role in how people are purchasing their holiday gifts this season: comScore estimates that shoppers will spend $7 billion through mobile purchases, and Cyber Monday purchases on mobile have increased 80 percent from 2012, according to Adobe. Admittedly, few people are making final purchases on mobile devices, particularly on smartphones (it’s a pain to type …

Are We Looking Through Our Own Glasses?

There is a glass sitting on a table with water filled halfway up the glass. Some see the glass half full, some half empty. Which is correct? Neither. Both. This old saying is a terrific illustration of seeing things through your own filter. Most things in life are subjective, merely subjective. When you hear a salesperson say, “I had a …