Previous Page

Coaches by Expertise

Previous Page

Find U.S. Coaches & Consultants by State & City

Find International Coaches & Consultants by Country & City

Previous Page
Previous Page

Find Business Tips by Business Type

What Makes a Winning Message?

All winning campaigns in the business world have a common element: a powerful message. But what makes a winning message?

The answer is not obvious. First of all, it has little to do with information. And although it goes against conventional wisdom, money is not king in the land of messaging.

Which is good news.

You don’t have to be a large corporation …

Why Large Retailers and Small Business Owners Struggle Equally with Local Online Marketing

With 7.6 billion local searches being made per month – and with millions of people interacting with brands daily on social media and mobile, giving us a computer in our pocket at all times – no one is discounting the importance of local online marketing. In fact, a recent study by Forrester Research shows that about half of in-store revenue …

10 Reasons Why Your Domain Offer Won’t Be Accepted

Does someone else own your ideal domain name? Purchasing a domain that is already owned is not always a simple process. There are many things that can get in the way of a potential deal. Here are some of the most common:

1. Your offer is too low:

Although an offer of $5,000 or even $50,000 may seem generous for a domain, …

Feeding the beast—content marketing

Content marketing, that trend that began long ago with the 1895 launch of the John Deere magazine The Furrow and the 1904 Jell-O recipe book, is the accepted norm today. Thanks to technology, consumers can get a lot of free information any time they want, and they want it all the time. This means that if you’re using content marketing, …

Taking Charge of Your Business With Video

Traditional firms use business video to get more meetings from referrals.  With consumer behavior of watching more and more online business video marketing content , the value of having a sound strategy for marketing with online video content is paramount.

No doubt you’ve heard that online video content improves search results. Or how it increases conversion rates as it encourages …

3 apps to enhance productivity

I recently published an eBook titled, Top 10 Things Your Association Should Measure in Google Analytics. As the title indicates, the eBook outlined 10 specific Google Analytics metrics that every small business should not only measure, but also use to drive informed and strategic business decisions. One of the most important metrics defined in the book is the …

Go for it!

At NSPR, we continually have the urge to do even more for our clients. Weekly I personally read articles, attend workshops and continue my knowledge in the field of communications so I can further provide the best and latest approaches to spreading awareness for great organizations.

When it comes to PR and Marketing, you want a team that is staying on-top …

Rising in the Ranks – Tips on How Local Businesses Can Improve Search Results

Ask any brick-and-mortar business owner whether he or she thinks that online marketing is complicated, and you are likely to see an expression that's a mix of exasperation, desperation and hope. As consumers are moving away from traditional media sources, they’re increasingly flocking online to find out where to go, what to eat and what to do. With smartphones in …

5 Questions to Ask Before Hiring Ad Counsel

1. Does Size Matter? Small clients can get lost in big ad agencies. Make sure there is a good fit between your company size and the agency’s size. Don’t assume bigger is better. Why? Read on…

2. Who Will Actually Service Your Account? If you’re a small fish in the agency’s pond, you risk getting shunted off to Johnny Junior Account …

Use video to get more marketing umph from your paper based assets – Why Video Drives Sales

Leveraging traditional paper based and PDF digital assets can be a huge win when looking to get started creating a steady flow of business sales and marketing video content. Not only are budgets approved for these assets, but time and effort has already gone into the design creation and messaging.

One of the best places to start is by …