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Don’t Make Losing a Key Employee Harder Than It Already Is

When key employees leave a small business or small office – there’s no getting around the sting. Besides putting a dent in the business, relationships matter greatly in small operations, and there may be the feeling of true personal loss as well as the loss of a needed skillset.

There are things you can do, however, which may determine whether your …

Let Others Do What They Love. You Do What is Profitable.

It’s a statement that seems to be repeated by entrepreneurs around the globe as they search for the perfect business to start. But truly making your passion your life’s work isn’t as realistic as many people might think - which begs the question: can you still live a fulfilled life if you aren’t necessarily passionate about what you do for …

7 Tips for Self-Marketing and Promotion

In today’s marketplace, everyone wants an easy fix and quick answers on how to grow their business and market themselves quicker, for faster results and in less time.

As far as I know, there’s no magic formula, but here are seven (7) tips I’d recommend to help increase an entrepreneurs visibility, leadership position and revenue possibilities:

1. Share your knowledge. Offer an …

Executive Video Interviews

A well-produced and high-quality Executive Interview video, integrated on a company website or in specific presentations, allows for a company to communicate directly with its clients, investors, partners, employees and media personnel. Executives may want to personally articulate their message and mission while at the same time presenting a profile of their company and overview of their management team. They …

7 Rules for Social Networking Success

Building strong relationships is the cornerstone of professional success regardless of your chosen field. Social networks are important channels to foster professional and personal connections with expanded reach. Although personal networking best practices have evolved over hundreds of years, the rules for social networking are just now emerging. As well, online networks open doors for those who are not ‘practiced’ …

PR Test: CVS makes the grade for kicking-tobacco and Apple iCloud gets a C-

The CVS pharmacy chain took a leap of faith by saying 'no' to selling tobacco products in all of their 7,700 stores nationwide. "This move positioned CVS as a pharmacy store that actually cares about health more than profit." says Jennifer Vickery, CEO of National Strategies Public Relations.

To now complete their shift to showcase their dedication to being a health …

Build Your Own Personal Brand

Many professionals don’t think that investing in their own personal brand is important. Providing a high-quality product service should be all the matters. However, people want to work with those that they know, like, and trust. It is important to align your image with the values that are important to you and your target customer and then communicate them through …

How to get the most from your PR / Marketing firm

So you have a PR / Marketing firm and you want them to provide the most results for your investment. Good firms will also want this too! That’s why we’ve uncovered how you can help them achieve the most lucrative results for your business.

1. Create a PR / Marketing time slot - keep up with what your firm is working …

How to Manage Your Online Reputation

Word of mouth has always been one of the most powerful marketing tools for businesses. A praise-filled testimonial can generate referrals and drive sales. But the other side of the coin is that a negative review can severely hurt your business. With the internet, word of mouth has become even more impactful. Instead of a dissatisfied customer telling a few …

5 Tips to Enhance Your Inbound Marketing Strategy

It is time to accept the fact that, when it comes to marketing, inbound is the new outbound. The internet flipped the world of marketing upside down, and ever since, inbound marketing tactics (social media, blogging, landing pages, etc.) have over taken the traditional, outbound ones (television, radio, direct mail). Despite this evident transformation, many businesses have neglected to incorporate …