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Great Sales and Service People: Nature or Nurture?

When I encounter abominable customer service I can’t help thinking, How did this person ever get hired for this job, let alone pass their sales/service training course?

And that gets me thinking about something our clients often ask us: “If we want our people to have great sales and service skills, should we just search for “naturals” – people born with …

Love in the Workplace

We’re getting ready to close the book on February, a month in which we focus on love in all of its glory.  An environment with love is one in which its inhabitants can thrive and doesn't have to have just one season of focus. How can you create such an environment? These are my tips of love:

  1. Offer positive feedback more …

Hey, Small Businesses: Here’s How you Get Your DUNS Number

A DUNS number (Data Universal Number System) is a unique identifier issued by Dun & Bradstreet (D&B) to business entities. The nine-digit DUNS number is universally unique, making it an effective way to identify and prove the authenticity of a given business. The DUNS system has become so well known and widespread that the United States government, the European Commission …

How to Have a Focused Entrepreneurial Mindset

Growing up, how many times did one of your friend’s eyes light up right before they declared, “I have a great idea"? In elementary school, that statement was probably followed by a pitch on why your group of buddies should have a contest to see who could chug their lunch milk the fastest (trying to be the one who kept …

3 Ways to Keep Holiday Cheer In the Office All Year

The time of year following the holidays is ideal for reinvigoration, new beginnings and continued joy. After the most spirited time of the year, there can often be a bit of a slump in cheeriness levels, since the holidays are such happy seasons.

Fortunately, there are ways to keep cheer around your business all year. You have the power to do …

Hiring the Best People Over the Cheapest – Why it Matters Now More Than Ever

In today's thought-worker economy, many companies are looking to cut costs any way possible, starting with the type and number of employees they’re willing to hire. In many ways, however, hiring the best and the brightest may actually be the easiest way to cut costs while increasing productivity and billable hours. But can we prove it?


The High-Performers


Many industries, especially sports, …

Leadership and the Quest for Perfection: A Cautionary Tale

As a facilitator, speaker, coach, educator, and professional sax player, I frequently draw inspiration from the musicians and artists who have influenced me over the years. One of these artists, jazz saxophonist Branford Marsalis, once said, “Humans are imperfect. That’s one of the reasons that classical and jazz [music] are in trouble. We’re on the quest for the perfect performance …

Getting out of your bubble: Why it’s important to learn from those outside your industry

It’s natural to want to be around people who share the same interests and backgrounds as yourself. As kids, we often become best friends with someone who lives in our neighborhood, or someone we meet playing sports or learning to dance.

The same often is true in business. Executives tend to associate with other executives in the same industry. After all, …

Engage Your Team with a Great Theme

If you have ever needed a fun and engaging way to focus your team on a single goal, then this article is for you. Perhaps the best way to understand the concept of a company theme is to give some examples of great themes from Petra Coach members.

The “BOOM!” awards at Trojan Labor was a theme award program used to …

The Importance of a Positive Company Culture

More and more, business owners are beginning to understand just how essential it is to have a positive company culture if they want to attract and keep top talent. But how do you achieve a great company culture? Some articles would have you believe that purchasing cool, materialistic things for the office is the way to go. Who doesn’t want …