Keeping Customers Engaged
Engaging your customers is one of the most important things you can do to ensure that your business is successful. At times, it may seem that you are disconnected from your clients, but more engagement and interaction will keep them wanting to remain in business with you and may encourage potential customers to favor you over your competitors. As is the case with anything in life, the hardest part of making a change is always getting started. Here are four easy ways you can begin keeping your customers engaged:
- Be as enthusiastic and excited about your product or service as you want them to be. Think of the last play you went to or movie you watched. The actors on stage or screen probably convinced you, at least for the duration of the show, that they were their characters. Now imagine if their lines had been read monotonously with no movement or emotion. Chances are you wouldn’t have made it through the show without falling asleep. Acting is their craft, and they must be enthusiastic about being on stage or in front of a camera if they want others to believe it’s worth buying a ticket. What is your craft? What is your business about? If you’re not enthusiastic about it, no one else will be.
- Keep an open channel of two-way communication between you and your customers. Take time to answer the phone and respond to emails. When you interact, make sure you are speaking with them, not at Accept compliments graciously and take criticism not as hurtful words, but as something that will improve your business. Speak assertively (you know your business better than anyone), but not aggressively. Learn to recognize the difference.
- Interact with customers on social media. Social media is an excellent platform we use to recognize Morningside’s residents and publicly express our appreciation for them. It’s also an excellent tool to show others who may be considering retirement living what life with us can be like. Respond to comments on your business’s posts and try to post at least once a day.
- Make sure that your employees remain engaged as well. They are the faces clients associate your business with. Keep them well informed and transform your business into an enjoyable place to work where they feel valued. Their love for your business will be contagious and show during interactions with customers.
Don’t underestimate the importance of keeping customers engaged. It will not only give you a leg up against competitors, but will keep them feeling valued and satisfied. Ultimately, their appreciation for your actions, time and attention will begin to do the same for you.
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About Alvin Loewenberg
Alvin Loewenberg is the President and Chief Executive Officer of Morningside Ministries. He is responsible for the oversight of nine senior care communities providing nursing care, assisted living and independent living, totaling 807 units. Loewenberg has been involved in long-term care administration since 1979. For the past 23 years, he has served as the President/CEO of Morningside Ministries. Loewenberg has held various positions of leadership at both the Texas Association of Homes and Services for the Aging (TAHSA) and the American Association of Homes and Services for the Aging (AAHSA).