Getting Your Business Noticed this Mother’s Day
Mother’s Day is quickly approaching and that means it’s time to celebrate all Moms! This great time to reflect, celebrate and show love and appreciation is also an excellent time for your business (whether or not you’re a mom).
Mother’s Day is something nearly everyone can relate to and is highly appreciated in our country. So much so, that it is one of the highest grossing holidays in the restaurant industry, gifting industry (jewelry, keepsakes, florist, etc.) So how do you make Mother’s Day work for your business?
3 Quick PR Tips:
1. Make it special. No matter what industry you’re in, you’re likely to be working with women (who may be mothers) and men (who have mothers in their lives). This is a great time to make your interaction with them special. Don’t just make Mother’s Day another day at work (or just before), make it special with flowers handed out to customers, special pricing, etc
2. Talk to your clients. Get to know them and their family values. We all know how hard mothers work, so find ways that your business can help alleviate stresses put on to moms.
3. Don’t forget! Just as we tell many husbands, don’t forget this Mother’s Day. Just a simple ‘Happy Mother’s Day’ is a welcomed gesture you can make. Tell your customers or clients this kind-hearted message. Figure out ways to be a part of their day or lives to make them know they are special to you.
So what is NSPR doing? Well, any business who caters to mothers this Mother’s Day will receive free media pitching. That’s right – there are many reporters looking for unique stories about celebrating Mother’s Day. Tell us what you’re up to and you just might receive some free publicity!
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About Jennifer Vickery
Jennifer’s background is in national public relations campaigns where she oversees every aspect of PR strategy utilizing her 10+ years of senior experience. She’s worked for various national public relations clientele through every facet of PR. She has experience with writing a regular column for a newspaper, producing a health television segment, serving as a…