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Become Known as An Expert

The first step to becoming known as an expert is to own it – declare yourself an expert and start believing it yourself. Then, you can start proving it to others with the four methods below. Becoming known as an expert in your industry will open doors, provide you with elite career opportunities, and offer credibility to projects or companies you launch.

Publish a Book

The key to establishing yourself as an expert in your field is the same as it has been for decades – publish a book. Becoming a published author commands “expert” status by validating your knowledge. Now, in this digital age, becoming a published author is much easier and more accessible than ever. You can self-publish your book online through Amazon, Barnes & Noble, and the iBookshelf, promote your book online, and get copies printed on demand. Freelance editors and even ghost writers are readily found online and can work for you from anywhere on the globe. Even our definition of “book” is changing with the growing popularity of content marketing. Start small – getting your blog posts published on a credible third party website is a valid first step to becoming known as an expert in your field.

Speak Your Mind

A successful speech to an influential organization or industry conference can position you as a thought leader and be instrumental in establishing your expertise. Share your knowledge and you will demonstrate your vision as a Thought Leader. Start off speaking to students and then move onto peer groups. Once you are comfortable, build up to national conferences and then even paid speaking gigs with corporate clients. Remember, you don’t have to be the smartest person in the room or the most experienced in order to share unique perspective and practical knowledge.

Win Awards

There are hundred of awards in every conceivable category and industry. Winning or becoming a finalist for a relevant award is a great way to showcase your accomplishments both as an individual and as a company. Awards vary in their influence, from being endorsed by a respected organization to lesser known new awards that pop up and fade away annually. You can nominate yourself for awards, or ask a colleague to nominate you. Don’t be discouraged if you don’t win your first few times applying – you will work the kinks out of your application as you keep learning and practicing at the process.

Be a Resource

Sharing your knowledge, experience, and skills with others is a surefire way to become known as an expert. Once you serve as a resource for others, they will recommend your abilities to others. Help others when they reach out to you for advice or connections. If no one is coming to you just yet, volunteer your skills to a non-profit or community organization. Community involvement is a great way to gain influence and build respect, while growing your network.

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About Michelle Stansbury

Michelle Stansbury is the founder and CEO of Little Penguin PR, a boutique Public Relations Company in San Diego, California. Her background is in public relations and business development. After graduating from Duke University, she gained branding and marketing experience starting up a new division of Abercrombie & Fitch (“Gilly Hicks”) at their corporate headquarters.…