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8 Tips to Implement a Successful Twitter Strategy

Twitter. You’ve all heard of it and its incredible communication capabilities. 230 million active users and 500 million tweets sent per day, the ability to cost effectively promote your brand and connect with your target audience, the ability to gain insights on competitors… Need I say more?

Since its launch in 2006, the little blue bird has become nothing short of an icon, giving both individuals and organizations the power to communicate and influence their audiences. Alongside its growing popularity, organizations of all types and sizes have become increasingly aware of the necessity to integrate Twitter with their existing marketing efforts. However, far too often I see organizations create an account just to leave it idle for days, months and even years later. If you find yourself in this situation, it’s time to make a change and start meeting your audience where they want to meet you.

Here are eight tips that can help any Twitter user implement a successful strategy that yields measurable results.

1. Complete your profile. Before you can even think about designing a strategy, you must complete your profile so that your organization is easily identifiable. First, choose a Twitter handle that embodies your organization (for example, organizations often simply use their company name) and is easy to remember. Then, select profile and header images that represent your organization and/or positively complement your industry, make sure your concise bio includes keywords and communicates the purpose of your organization and finally, include your organization’s location and a direct URL to your website. This may seem like common sense, but designing a profile that represents your brand’s personality will only help other users easily recognize and connect with you.

2. Define your purpose and set goals. Any successful strategy includes a purpose, followed by goals that are set in an effort to accomplish that purpose. Are you seeking to increase awareness about your organization, increase customer/client engagement or generate leads? Define your purpose and then establish goals that will help you fulfill that purpose.

3. Build your network. When it comes time to start building a network and attracting an audience, it is important to remember that you should not just begin following anyone and everyone. Simply start by connecting with customers, clients, vendors, business partners, local businesses and relatable organizations. Additionally, use tools such as Topsy to identify, connect and interact with industry experts and influencers. Moving forward, your audience plays an integral role in the type of content that you will be developing. With this in mind, consider what type of person would be interested in following you and engaging with the content you will be creating and sharing.

4. Know the platform. You cannot begin to proficiently use Twitter without understanding the basics. For example, there are five types of interactions that you should be familiar with (see below).

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Take the time to do some research, explore the platform and familiarize yourself with its features and functionalities.

5. Develop content. Creating and sharing quality, relevant content is essential to attracting and engaging your target audience. You should constantly monitor trending industry topics and use applications, including Google Alerts, Social Mention, Radian6, Trackur and Twitter Search’s to identify popular keywords and content. In a nutshell, be relevant, be short yet informative, use statistics, ask questions, share images and videos, and interact, interact, interact! This means participating in tweet chats, replying to mentions, retweeting relevant content and mastering the art of the #hashtag to expand into unexplored audiences.

6. Integrate with existing marketing. With your strategy set in motion, the next step is to add your Twitter to your current marketing. Add a Twitter widget to your websites, embed a live feed to your website and/or blog, promote organization events, hosts contests and link to other social platforms such as Facebook and Instagram, if desired.

7. Measure behavior. In order to ensure that you are reaching your goals, and to ensure that your strategy is working, it is imperative that you measure behavior. Luckily, due to ever-growing role that Twitter plays in business marketing strategies today, there are a multitude of tools that available to help you do just that. For example, Klout, Twitter Analytics, Demographics Pro, Sprout Social and Hootsuite, are just a few of the tools that you can utilize to better manage your Twitter account, measure your reach and influence, and gain insights into your audience’s demographics.

8. Adjust your plan. If need be, make sure to adjust your plan. Social media is not a science. Human behavior is unpredictable and trends are constantly changing. Be patient, experiment and explore the types of interactions and content that your audience desires.

I encourage you to make use of these 8 tips in order to maximize your social presence and utilize Twitter to its full capabilities. Meet your audience where they want to be met and communicate and connect with them to create a remarkable experience. You will be surprised at the results that you could see in the very near future.

For more tips on how to master Twitter basics download WebLink’s free eBook, 4 Simple Steps to Help Your Organization Tackle Twitter.

[Tweet “8 Tips to Implement a Successful Twitter Strategy via @weblink #BusinessTips”]

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About DJ Muller

DJ is President of WebLink International, a position he has held since the company's incorporation in 1996. DJ also served as CEO from 1996 to 2011. DJ conceived and developed the company's first product, Chamber WebLink, which was the first web based product designed specifically for chambers of commerce and associations. Under DJ's direction and…