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3 Quick PR Tips – Getting Your Business Ahead of 2014

Just yesterday our intern, Bryan, said to us “I can’t believe it’s already the end of October. I just started getting used to saying the year 2013”.  On the same day, we received a reminder to order our holiday cards. So just like that, it’s already nearing the end of the year and time to prepare for 2014.

3 Quick PR Tips:


1. It’s all about the Benjamin’s.

What we really mean here is that it’s all about the numbers. Right now is a great time to reflect on how your business did for the year, project the remaining two months and establish a budget and revenue goal for 2014.

2. Evaluation is key.

In PR we have four processes, (R) research, (A) action, (C) communication, (E) evaluation. This RACE acronym is critical to how we grow our clients’ businesses. Therefore, we recommend taking a few moments to reflect or evaluate how 2013 treated you. What initiatives worked well and what projects could have been improved? Set benchmarks for 2014 to improve these processes.

3. Stay sharp.

With a new year approaching, there’s no reason to duplicate your same efforts and hope for a different result. Stay cutting-edge with technology, start strategic planning, and develop communications and marketing strategies.  You will certainly see a difference in results.


These tips are easy to implement, virtually free, and can dramatically improve your business. Try implementing these three tips for your fourth quarter and measure the success it drives.

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About Jennifer Vickery

Jennifer’s background is in national public relations campaigns where she oversees every aspect of PR strategy utilizing her 10+ years of senior experience. She’s worked for various national public relations clientele through every facet of PR. She has experience with writing a regular column for a newspaper, producing a health television segment, serving as a…